ELITE MEN'S TRANSFORMATION

UNBREAKABLE ALPHA

DARE TO BE GREAT

PROGRAM OVERVIEW

This Transformation Coaching + Personal Training program offers a highly personalized, high-touch physical performance experience for individuals seeking to optimize their health and performance. This program goes beyond personal training by integrating comprehensive nutrition coaching, accountability, and personalized support based on the seven pillars of the K7 Method

Participants receive one-on-one and small group

coaching, tailored nutrition plans, and continuous support through the program’s unique pod structure. This level of service is designed for those who desire more targeted interventions, in-depth guidance, and enhanced accountability for achieving their wellness goals.

24/7 ACCESS

24/7 real-time support from Coach Esteban through the Voxer app. Celebrate wins, ask questions, and stay motivated.

ACCOUNTABILITY AND PROGRESS TRACKING

Receive monthly and quarterly check-ins to review goals and adjust plans. We track progress with body metrics, sleep, stress, energy scores, photos, and measurements.

LIVE PERSONAL TRAININGS

Unlimited access to FITKLUB live Zoom workouts. You can also use the on-demand library for extra support anytime.

GAMIFICATIONS AND CHALLENGES

Earn badges for milestones like fat loss, better sleep, and muscle gain. Rewards boost motivation and keep you engaged throughout your journey.

LAB WORK INTEGRATION

If you opt for lab testing, we use the results to fine-tune your nutrition and supplements. This creates a highly personalized, data-driven plan.

INDIVIDUALIZED NUTRITION PLAN

Personalized nutrition plan based on your goals, health needs, and allergies. The plan eliminates inflammatory foods, supports your gut and muscle health, and include flexible “choice meals” to keep you on track.

BECOME UNBREAKABLE

UNLOCK ELITE PERFORMANCE

With Total Lifestyle Transformation

Step into a high-impact 10-month journey that reshapes your body, mind, and habits. With expert coaching, tribe support, and a science-backed system, you'll reclaim your energy, optimize health, and dominate your day with clarity and confidence.

Fitness & Strength Progress

89%

Body Recomposition Success

98%

DARE TO BE ELITE

BONUSES

This program goes beyond coaching with powerful bonuses—cortisol control, environment mastery, and smart meal planning—designed to boost results and build lasting habits.

ELITE ENVIRONMENT ACCESS

Create spaces that support elite habits.

Transform your home and routines to eliminate distractions, boost willpower, and make healthy choices automatic and effortless.

CORTISOL MANAGEMENT MODULE

Lower stress and balance hormones.

Learn effective techniques to reduce cortisol levels, helping you feel calmer, sleep better, and protect your long-term health.

ESTEBAN'S PROVEN MEAL PLANS

Smart meal planning tailored to you.

Get quick, high-protein meals personalized to your goals, saving time while keeping your nutrition aligned and sustainable.

BONUSES

TOTAL HEALTH OPTIMIZATION

Participants will experience holistic improvements, including better sleep, lower stress, improved energy, and a stronger, leaner physique.

SUSTAINED PROGRESS AND SUPPORT

The continuous support and accountability structures help participants stay committed to their goals, adjusting their strategies as they progress

and grow.

ADVANCED NUTRITION AND FITNESS RESULT

The program’s focus on personalized nutrition and fitness ensures significant improvements in body composition, muscle strength, and overall health.

CONFIDENCE & WELL-BEING

With personal coaching and tribe support, participants will gain the confidence to maintain their health transformations long after the program ends.

PERSONALIZED. CONVENIENT. AFFORDABLE.

MEET OUR TRAINERS

ESTEBAN LUTZ

LOUISE LUTZ

JAYME APPLEMAN

MELISSA

“As a former personal trainer who has dedicated so much of my life to fitness, I couldn’t understand how it was getting out of control. I had gained 26 lbs and I couldn’t stop it. I did EVERYTHING that had worked before and nothing was working. After working with Esteban, so far I’m down 17.6 pounds and I have only lost 1/2” around my arms and thighs, which means I am maintaining all of my muscle and melting fat. I feel AMAZING! My joint pain is gone, my skin looks younger, my sleep is better, and my energy level is great!”

- Eric